CHACHA CHINATOWN

HERE IS THE LATEST LF STORES TREND REPORT SHOT IN DOWNTOWN LA'S BACKYARD.
PH: KYLE FLOYD
STYLING: ALEXANDRA SHERMAN
CD: RENEE CORNWELL
MODEL: LEORE HAYON

SummerInMotion

I had a blast yesterday soaking up some sun pool side with the lovely Leore! Here are some shots from LF's latest trend report "Summer in Motion"
PH:Kyle Floyd
Styling and CD:Alexandra Sherman
Model:Leore

KIMONOSX2PRINTFLAIRSX2

I WOULD HAVE TO SAY THAT I AM INSPIRED BY THE 70'S TO SAY THE LEAST. THERE ARE TWO LOOKS THAT HAVE BEEN STAND OUT PIECES THIS SEASON: THE KIMONO AND PRINTED FLAIRS. HERE ARE A COUPLE OUTFITS THAT TAKE A VINTAGE TREND AND MAKE IT MODERN. ENJOY!
PH:DANNY KINCAID
STYLING:ALEXANDRA SHERMAN
MU/HAIR:SUNNIE BROOK JONES
MODEL:CHELSEA(PHOTOGENICS)

Hello Coachella.

TONS OF GIRLS HAVE BEEN ASKING ME WHAT TO WEAR TO COACHELLA!SO I DECIDED TO PUT TOGETHER A FEW LOOKS THAT I THINK ARE PERFECT FESTIVAL OUTFITS. I AM ESPECIALLY ATTACHED TO THE LACE SHORTS AND THE POPPY DRESS, THEY ARE MY SUMMER GO TO PIECES! ENJOY!
PH:DANIEL KINCAID
STYLING:ALEXANDRA SHERMAN
MODEL:CHELSEA (PHOTOGENICS)
MU&HAIR:SUNNIE BROOK JONES

A LOOK INTO THE FEARLESS FUTURE

Fearless Future from LF Stores on Vimeo.

TWO GIRLS.THE UNKNOWN.THE DESERT SAND.CLOUDY SKIES. THE JOURNEY TO THE FUTURE.
THIS SEASON WE TOOK OUR LOOK BOOK INTO A DIFFERENT DIRECTION. WE WANT YOU TO LIVE THE JOURNEY THE LF GIRL EMBARKS UPON WHEN SHE WEARS OUR CLOTHING. SHE IS BRAVE AND DARING AND NOTHING STOPS HER FROM LIVING FOR THE FUTURE OF FASHION. HERE IS OUR SHORT FROM OUR FEARLESS FUTURE LOOKBOOK! ENJOY!
DIRECTOR: CAMERON DUDDY
STYLING: ALEXANDRA SHERMAN
HAIR: SUNNIE BROOK JONES
MU: KARINA MOORE
MODELS: CHELSEA(PHOTOGENICS) & GEORGIA(IMG)
WWW.LFSTORES.COM

FEARLESS.FUTURE

I AM BEYOND THRILLED TO SHARE THE NEWEST LF STORES LOOK BOOK FOR SPRING. WE HAD A BLAST ON THIS SHOOT AND OUR CREW AND MODELS WERE AMAZING TO WORK WITH. ENJOY!
PH: DANIEL KINCAID
CREATIVE DIRECTOR AND STYLING: ALEXANDRA SHERMAN
HAIR: SUNNIE BROOK JONES
MU: KARINA MOORE
MODELS: CHELSEA SCHUCHMAN(PHOTOGENICS) & GEORGIA FOWLER(IMG)